Tuesday, July 26, 2016

Russia continues to seek to monetize Pokemon Go fad by offering guided safari's to hunt Pokemon's

Despite the fact that government authorities in Russia still haven't decided whether or not to allow the Pokemon Go application to be available inside their borders, it has not stopped entrepreneurial individuals and businesses from finding ways to monetize on the fad.  And while last week Sberbank created a new line of insurance to protect players from accidents they may incur while chasing down virtual Pokemon pets blindlessly on their Smartphones, this week a Russian travel agency is now planning to offer guided safari's to assist and aid players in hunting down Pokemon.

Russia’s Association of Tour Operators (ATOR) on Tuesday expressed readiness to organize individual travel tours for fans of the hit mobile game Pokemon Go, converting the newest craze into cash. 
The augmented-reality game took the world by the storm after its release in early July. It requires a player to catch "pocket monsters," which appear on the screen if the user is in the right location. A total of 151 types of Pokemons are "running wild around the world" but six particularly rare ones have not yet been spotted. 
"Russian operators have not<…> received requests to send fans on monster hunts yet. But we are ready to seize the opportunity created by this Pokemon-mania and send fans on individual tours," ATOR said in a statement. - Sputnik News