Thursday, March 3, 2016

Minority Report: New billboards will track your movements and phone data through ‘consumer surveillance’

For those who ever saw the movie Minority Report you may remember the scenes with Tom Cruise’s character running through a mall area where the billboards would scan his and other people’s retinas and instantly switch their ads to accommodate the likes of the person walking past them.  And while this type of bio-metric scanning technology is not fully ready to achieve the ultimate in ‘consumer surveillance’, a different form is very much ready and is being implemented in real life by using your smart phone to trigger directed ads on electronic billboards.
Clear Channel Outdoor, which is a subsidiary of Clear Channel Media (originally funded by the Bush family and now owned in part by Mitt Romney’s management company) has partnered with AT&T to create a billboard that collects data from you using your Smartphone GPS, and will in the future sell this information to advertisers.


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