For retailers, the period between Black Friday and the end of the year can sometimes constitute 70% of their yearly revenues. And at a time when the economy desperately needs a boost, this year is turning out to be not so kind to stores that are already discounting items 10 days before Black Friday is set to begin.
This week, a number of economic data points are forecasting not just a bad holiday shopping season, but a horrendous one. And with the El Nino keeping Autumn weather rather warm in most parts of the country, the talking heads on Wall Street and at the Fed cannot use the weather as an excuse this time around.
But there is no need for excuses as the primary data is showing three important factors for low turnouts at the stores.